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001
Design
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vaux.studio
A modern, minimal brand identity kit built for studios, agencies, and founders who believe that restraint is the highest form of sophistication.
The VAUX wordmark is built on geometric precision. A single gold rule bisects the letterforms — a symbol of balance between boldness and restraint.
Use on white, black, or deep charcoal backgrounds only
Maintain minimum clear space equal to the height of the "V"
Never stretch, rotate, or alter the letterform proportions
Never place on busy backgrounds or remove the gold rule
Four colors. Infinite combinations. The palette is built on restraint — every color earns its place.
Two typefaces in deliberate tension — geometric precision meets editorial warmth.
Six ready-to-use templates across Instagram, LinkedIn, and Twitter — all built on the VAUX design system.
A brand is not what you say it is. It's what they say it is.
The principles that keep the VAUX identity consistent across every touchpoint.
Use an 8px base grid. All spacing values are multiples of 8: 8, 16, 24, 32, 48, 64, 96. Never use arbitrary values.
Use high-contrast black and white photography, or desaturated images with a warm tone overlay. Avoid bright, saturated stock photos.
One dominant element per composition. Use scale, weight, and the gold accent to guide the eye. Never compete for attention.
The gold (#B8860B) is used sparingly — maximum 10% of any composition. It marks the most important element: a rule, a word, a border.
Confident, concise, never verbose. Short sentences. Active voice. Avoid jargon. The brand speaks like a trusted expert, not a salesperson.
Asymmetry is intentional. Break the grid with purpose. Use generous white space as a design element, not empty space to fill.